Personalized recommendations in Zalando's newsletters

Ever imagined receiving emails that feel uniquely tailored just for you? 💌

Zalando Engineering team walks us through their journey of creating personalized newsletter¹ emails using AWS. They provide insights how they harnessed AWS services—like Lambda, S3, and SES—to dynamically generate and distribute custom content at scale. It’s a fascinating look into building a system that adapts to individual user preferences, ensuring that each newsletter hits the mark.

Curious to see how cloud technology can transform email marketing? 🚀

Listen to discover the architecture, techniques, and best practices that made personalized newsletters a reality at Zalando!

1. How to deliver millions of personalised newsletter emails on AWS